Copywriter (Freelance)
Remote - Freelance - Marketing
House of Om is hiring a freelance Copywriter to own the written voice of our school across web, email and newsletters, campaigns, paid ads, social and partnerships.
Our difference is how closely we hold and coach our students, before, during and long after their training. Your job is to put that difference into words people trust and act on.
You’ll sit in the Marketing team and work closely with the Head of Marketing, the Marketing Project Manager, designers, the video team, our internal sales team, teachers and our external paid-media agency.
This is a fast-paced role. Campaigns launch quickly, priorities shift week to week, and a brief can change the same day. You’ll thrive here if you move easily between storytelling and sales copy, turn work around fast without losing accuracy, and stay calm when plans move
About Us
House of Om is a global yoga teacher training school with programs in Bali, Thailand, India and online, and a new Sanctuary in Bangkok.
Our purpose is to help people deepen their practice, reconnect with themselves and share yoga with the world. Every word we publish, from a program page to a single email, is an invitation into that journey.
Why join us?
- Own the voice of a global, mission-driven brand
- See your copy go live fast and see its impact directly in campaign results
- Work with an international team that cares about doing things well
- Direct access to the Head of Marketing and real ownership of your work
Key Responsibilities
Campaigns & sales enablement
- Write campaign messaging for training launches and promotions: value proposition, offer framing, bonuses and CTAs
- Write separate campaign briefs for each audience: our paid-media agency, affiliates and the internal sales team
- Write sales material the team uses in conversations: offer summaries, FAQs, email and WhatsApp scripts, follow-up sequences
- Own accuracy in every claim. Inclusions, pricing, meals, access periods and bonuses must match what each program actually delivers, with no overselling
Website & landing pages
- Write and maintain copy for program pages, landing pages, campaign pages and brand pages (e.g. “Our Partners”)
- Shape page structure with design and development before build: hero lines, headings, benefit blocks, form copy
- Apply SEO best practices without losing the brand’s warmth
Email, newsletters & automation
- Write our regular newsletter for students, alumni and leads: school news, teacher and student stories, practice tips and upcoming trainings
- Write campaign emails, launch sequences and nurture flows
- Work with the email and automation team on copy for each stage of the student journey
Paid media & social
- Write ad copy for Meta, Google and TikTok together with the paid-media team
- Write social captions, short-form video scripts and copy for event graphics and banners
- Write into structured fields (Headline, Subtext, CTA) for our ClickUp-to-Canva automation, respecting character limits
Partnerships & co-branding
- Write partner spotlights and co-branding stories
- Keep partnership copy clearly separate from our affiliate program. Partner pages are about mutual endorsement, not commissions or codes
Brand voice & teaching content
- Own and document the House of Om tone of voice and a copy style guide for the whole team
- Work with teachers to turn training content into clear, accurate marketing and educational copy
- Edit and proofread copy written by others across the team
- Review performance with the team and iterate based on feedback and data
Other Information
What success looks like
| Timeframe | Outcome |
| First 30 days | You know our trainings, offers and students well enough to explain them in your own words, and you’ve audited existing web and campaign copy and flagged inaccuracies |
| First 60 days | Audience-specific briefs and sales copy for a live campaign are delivered, the first newsletters are out, and copy formats for our main social and design templates are in place |
| First 90 days | A written House of Om voice and style guide is shared with the team, and key website pages have been rewritten or launched |
On an ongoing basis, we’ll look at campaign conversion, newsletter engagement, enquiry quality, turnaround time and how rarely copy needs correcting for accuracy.
Working hours & conditions
- Working hours & conditions
- Reports to: Head of Marketing
- Works with: Marketing PM, designers, video team, sales, teachers, affiliates, paid-media agency
- Tools: ClickUp, Canva, Make.com, HubSpot, Google Workspace
- Type: Freelance
- Location: Remote; available during Bali working hours (WITA, UTC+8)
Compensation
Salary: negotiable, based on experience
Screening questions
- How many years of professional copywriting experience do you have?
- Please share 3–5 portfolio pieces, including one with a measurable result.
- Is English your native language?
- How would you describe your knowledge of yoga (styles, philosophy, terminology)? Do you practise, and do you have a YTT certificate?
- Are you available to work during Bali working hours (UTC+8)?
- Have you written newsletters or copy for email platforms, CMS or design templates? Which ones?
Interview questions
Craft & process
- Walk us through how you write a landing page from brief to final copy.
- How do you adapt one offer for paid ads, an email and a sales script?
- How do you keep a regular newsletter interesting for readers who aren’t ready to buy yet?
- Tell us about a piece of copy that drove a measurable result. What made it work?
Accuracy & pressure
- How do you make sure every claim in your copy is correct?
- A campaign brief changes on launch day. What do you do?
Yoga & brand fit
- How would you explain the difference between Hatha and Vinyasa to a future student?
- How do you write about transformation without sounding like a cliché?
Test task: Write a hero section and three benefit blocks for one House of Om training page, plus one Meta ad (primary text, headline and CTA) for the same program.
How to apply
Fill out our application form. It takes about 6 minutes and asks for your CV, 3–5 portfolio pieces and a short note on why House of Om. Shortlisted candidates will be asked to complete a short test task.
Yoga Alliance
The largest nonprofit association of yoga professionals, practitioners, and advocates across the globe. Our experienced and supportive instructors will guide you through the entire training program, ensuring you are fully prepared to pass the exam and earn your Yoga Alliance certification
